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We believe there is a better way. We are an accounting, tax and business consulting firm based in Stellenbosch.

We believe there is a better way. We are an accounting, tax and business consulting firm based in Stellenbosch.

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2 minutes reading time (337 words)

Your business is a success and failure.

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 Our perceptual frameworks determine our realities.


We all interpret probabilities based on our perceptual frameworks, and we adjust our perceptual frames based on our interpretation of probabilities.

Therefore probabilities have the power of shaping your reality.

In the field of quantum physics, the probability of the state of subatomic particles is infinite, until observed (or measured).

When observing the outcome of the probability, you create a feedback loop and enforce your known reality. However, right before this moment of observation, you can choose what you will observe instead of only observing.

Sounds strange? Alber Einstein could also not accept this level of uncertainty.

Stephen Covey, the author of arguably the most read business book, 7 Habits of Effective People, wrote in his book, The 8th Habit, that the essential component in the new knowledge economy is to find your voice (or inner voice).

Simon Sinek, the author of, Start with Why, explains that you should work from the inside out. You should start with your Why, then with How and then only with What.

Both of these ideas suggest that an internal driving force should be present. If you wake up in the morning with clarity and a clear voice of why you are doing what you are doing, then you have the opportunity to veto the choice of what you will observe, before observing.

Covey also states in his book, Primary Greatness, that you will not achieve victory in the public sphere (for example your Why for your business) if you do not first accomplish this victory in your personal life. He uses an analogy that you should go to your private garden, and this is a place where you overcome your battles. Once you start achieving these personal victories (finding your voice or finding your own Why), you can carry it over to your public victories.

Armed with your voice, you can perhaps veto your observation of the probabilities before observing them and change your reality.

Is your business a success or failure?
The wrong plug and a blunt axe

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